The Brooklyn Academy of Music Is Fighting to Regain its Mojo

It’s the type of buzzy manufacturing that was as soon as a staple of the Brooklyn Academy of Music. Tennessee Williams’s “A Streetcar Named Desire,” with its Oscar-nominated lead man, Paul Mescal, has individuals clamoring for tickets to BAM’s manufacturing this month.
The joy recollects a interval when the performing arts heart persistently drew crowds to see imports just like the Royal Shakespeare Company or cutting-edge work by administrators like Peter Brook, composers like Philip Glass or choreographers like Pina Bausch and Martha Graham.
Over the previous decade, although, critics say the academy’s pioneering triumphs have been scarcer, the schedule thinner and the productions extra modest.
BAM’s monetary situation, whereas bettering, remains to be fragile. Within the 5 years ending in June 2024, the workers declined by greater than a 3rd, the endowment misplaced floor and its almost $52 million working price range remains to be smaller than it was 10 years in the past.
“Their incapacity to drive revenues and handle value escalation makes it tougher to pursue their inventive mission,” Declan Webb, a guide to nonprofit arts organizations, mentioned in a latest interview. “You need to do much less and also you’re far more risk-averse and that isn’t a recipe for inventive development.”
The academy says its 2024 monetary stories should not but prepared. However in 2023, BAM laid off 13 p.c of its workers — slicing 26 positions — to assist fill what officers referred to as a “sizable structural deficit.”
In a latest interview at BAM, Amy Cassello, the academy’s inventive director, mentioned the academy is attempting to be fiscally accountable whereas remaining artistically formidable. “We’re engaged on right-sizing our budgets, which clearly impacts our programming, however I additionally suppose that’s what places us on the trail to development,” she mentioned. “And within the path to development, we are going to get again to the place we had been and perhaps even greater.”
BAM is way from alone in exhibiting indicators of pressure. Cultural organizations throughout the nation are struggling financially with decreased earnings and raided endowments, because the pandemic, growing older audiences, rising labor prices, declining philanthropy and competitors from streaming providers take their toll.
The Guggenheim Museum final month announced that it was shedding 20 workers throughout the museum — or 7 p.c of its workers — and the Brooklyn Museum announced layoffs to deal with a $10 million price range deficit.
“It’s a really troublesome time for tradition,” mentioned Anne Pasternak, the Brooklyn Museum’s director.
However the decline at BAM predates the pandemic and speaks to what some view because the establishment’s dilemma — some discover its programming too secure now, others too dangerous. Whereas it’s typically mainstream fare that pays the payments, cutting-edge materials has lengthy been the academy’s model.
“I used to go to BAM within the ’80s and ’90s as soon as each couple of weeks and I’ve solely been a pair instances a 12 months in the previous couple of years,” mentioned the efficiency artist Laurie Anderson, for whom the academy has lengthy been a inventive house. “Typically the programming wasn’t one thing I used to be so into — not as experimental. I like stuff that’s means out on a limb.”
“When BAM was at its peak, they’d that a part of the sector to itself — thrilling and completely different work that folks hadn’t seen on this nation,” mentioned Michael M. Kaiser, chairman of the DeVos Institute of Arts Administration and former president of the Kennedy Heart in Washington.
To its supporters, remembrances of what BAM as soon as was are unfair and unrealistic, given a modified world. Additionally they level to the establishment’s sturdy spring lineup, which, along with “Streetcar,” contains the Berliner Ensemble manufacturing of Bertolt Brecht’s “Threepenny Opera,” directed by the acclaimed Barrie Kosky; the Batsheva Dance Firm’s “Momo”; and the composer Max Richter’s efficiency with the American Modern Music Ensemble.
“BAM is getting Barrie Kosky to New York Metropolis and the Met isn’t,” Joseph V. Melillo, BAM’s long-serving impresario, mentioned, referring to the Metropolitan Opera. “Sure, they need to do much less, however the high quality remains to be there. They’re rebuilding — everyone’s rebuilding.”
BAM additionally continues to be an important hub for Brooklyn, serving as a catalyst for different financial growth within the space. There are actually 60 establishments within the Downtown Brooklyn Arts Alliance, together with the Mark Morris Dance Heart, Theater for a New Viewers, BRIC and UrbanGlass.
“BAM’s historic function inside Brooklyn is essential, as a result of it has given different cultural organizations the chance to associate,” mentioned Toya Lillard, the chief director of 651 Arts, which is throughout the road from the academy and devoted to African diasporic efficiency.
However others observe the structural points that proceed to weigh BAM down. Latest fund-raising has been much less sturdy and management turnover has been fixed, with the introduced departure final month of Gina Duncan after three years as president.
The academy’s earlier stewards had served for many years. Harvey Lichtenstein was government director for 32 years; Melillo was inventive director for 35; and Karen Brooks Hopkins labored 36 years for the academy, together with 16 as president.
However Hopkins’s successor, Katy Clark, who left in 2021, served for under six years. The inventive director David Binder, left in 2023 after simply 4 years.
“Significantly in instances of monetary stress, the standard and consistency {of professional} management and sound governance couldn’t matter extra,” mentioned Reynold Levy, the previous president of Lincoln Heart and an knowledgeable on nonprofit establishments.
A Lengthy, Illustrious Historical past
For a company famous for its contemporary and adventurous pushing of boundaries, BAM has an extended historical past as a New York cultural landmark. Based in 1861 — eight years earlier than building started on the Brooklyn Bridge — individuals from Manhattan needed to take ferries to attend performances there, resembling concert events by the Philharmonic Society of Brooklyn.
In 1908, BAM’s new Beaux-Arts constructing opened on Lafayette Avenue in Fort Greene, nevertheless it initially struggled to draw theatergoers to what was then a gritty space. In 1968 the curiosity in attracting Manhattanites led to the creation of the BAMbus, which transported viewers members backwards and forwards to performances on the 2,096-seat Howard Gilman Opera Home. (The bus was discontinued in 2013 due to declining ridership and monetary pressures.)
BAM started to burnish its worldwide status when Lichtenstein took over as government director in 1967. In 1983, he created the Subsequent Wave Competition, an essential showcase for modern dance, music and drama that established BAM as an incubator of the inventive vanguard.
The bodily plant additionally expanded. The BAM Harvey Theater opened in 1987, then a cinema advanced, then the BAM Fisher constructing in 2012, which features a theater, rehearsal studio and classroom. In 2019, BAM Sturdy opened, containing a renovated Harvey Theater, artwork gallery, roof deck and patron lounge. In January, BAM opened BAM KBH, which homes archives, a studying room, cinemas and a versatile efficiency area, within the L10 Arts and Culture Center, a multidisciplinary arts hub.
Programming flourished. In 2003, BAM introduced the Royal Nationwide Theater and Market Theater of Johannesburg’s manufacturing of “The Island,” initially directed by Athol Fugard; William Christie conducting the Baroque musical ensemble Les Arts Florissants within the Paris Nationwide Opera manufacturing of Rameau’s “Les Boréades”; and Merce Cunningham Dance Firm’s world premiere of “Cut up Sides,” to stay music carried out by Radiohead and the Icelandic band Sigur Rós.
Financially, the group reached its heights in 2015, when BAM took in about $24 million in earned income. However the earnings started to stoop even earlier than the pandemic took its toll. Between 2015 and 2019, efficiency revenues dropped in half, to $8.6 million from $17 million, in keeping with the academy’s audited monetary statements.
Then the coronavirus in 2020 set BAM again even additional. The price range was lower to $30 million. The academy laid off 25 workers and furloughed 80. The group’s president and executives took wage reductions of as much as 40 p.c.
To rescue itself, BAM dipped into its $100 million endowment with a particular distribution of $5 million and a further $3 million the following fiscal 12 months.
BAM’s private-sector donations decreased to about $11 million in 2023 from about $25 million in 2015. (BAM mentioned they had been projected to extend to $14 million in 2025.)
The academy was compelled to rein within the scope of programming. Its Next Wave Festival, for instance, went to seven applications in 2023, down from 31 in 2017. It went as much as 11 in 2024 and is now at 13.
“When Karen and Joe left, it was onerous to maintain up the joy that they’d managed to generate for a few years,” mentioned Nigel Redden, the longtime director of the annual Lincoln Heart Competition, which supplied BAM-like programming uptown, however which was discontinued in 2017. “Discovering firms, discovering artists which are new and particular and can excite and entice an viewers — that appeared rather less the case. This 12 months I believed that it was considerably coming again.”
Encouraging Indicators of Progress
Regardless of its hurdles, BAM stories that it has been slowly rebuilding. The viewers has grown by 41 p.c over final 12 months. Yearly revenues from performances are already forward of the sluggish years that preceded the pandemic. Since fiscal 12 months 2019, the whole variety of reveals has elevated by 50 p.c, to 241.
Between 2023 and 2025, BAM added six new positions to develop its curatorial attain in poetry, music and movie — together with the efficiency artist Helga Davis — and elevated the board by 4 individuals, to 36.
“We now have to embrace the chaos,” Davis mentioned in an interview. “There are inventive alternatives for occupied with funds, for occupied with programming.
“Perhaps you don’t have a full manufacturing on the Harvey this 12 months however perhaps you could have one in 4 years,” she continued. “That offers the establishment a possibility to catch up, to nonetheless be fiscally accountable and dedicated to the issues that they’ve already programmed and made commitments to, however to additionally develop smaller perhaps even site-specific tasks.”
Regardless of BAM’s essential contraction, Cassello insisted that its ambitions, mission and significance stay unchanged and undiminished. “We’re not transferring away from adventurous programming, and I feel that’s essential, and it’s made us completely different,” she mentioned. “The instances do demand a unique technique. And I feel if we get smaller, I don’t suppose it sacrifices the standard.”
“I’ve but to satisfy an artist who doesn’t wish to be at BAM or an artist who’s already been at BAM who doesn’t wish to come again to BAM,” she added. “We want BAM as a result of we’re serving an viewers and artists who’ve the creativeness and creativity and curiosity to maneuver us ahead as humanity. It sounds so grandiose, however that’s what it’s.”
BAM has engendered deep loyalty from its artists through the years. Martha Wilson, the founding director of Franklin Furnace, the avant-garde establishment, mentioned in a latest interview, “I like BAM.” The choreographer Mark Morris mentioned, “We love working there.”
The choreographer Invoice T. Jones, who had a thirtieth anniversary revival of his once- controversial dance work “Nonetheless/Right here” within the opera home final fall, mentioned he wished the perfect for the academy and needed to see it keep important and courageous.
“It’s a necessary group — it must be embraced, cared for,” Jones mentioned. “I hope they’re fierce and that they’re capable of fee new works fearlessly. They want to ensure they’ve a world footprint.”
Morris, recalling BAM’s elaborate shows like opera from the Mariinsky Theater (previously the Kirov) and Peter Brook’s epic “Mahabharata,” mentioned: “You possibly can’t preserve that. Instances change.”
Acknowledging that BAM now operates in “a really completely different world,” Anderson mentioned she hopes the academy will proceed to take inventive possibilities. “In New York we want issues which are actually difficult to see and never simply one other musical,” she mentioned. “If BAM can combat its means out of that to the place the place it was once, it could be very massive. BAM has at all times been my place. I actually do adore it.”