Justin Bieber is formally breaking apart together with his personal vogue model—and he is not precisely doing it quietly.
In a now-deleted Instagram Story, the 31-year-old pop star made it clear he needs followers to skip the procuring cart in the case of Drew Home, the model he co-founded again in 2018 together with his former stylist, Ryan Good.
“I Justin Bieber am not concerned on this model. Drew Home would not characterize me or my household or life,” he wrote over a screenshot of the model’s official Instagram web page.
“In case your [sic] rocking with me the human Justin Bieber do not waste ur cash on Drew Home.”
And if that wasn’t sufficient of a mic drop, Bieber doubled down with a dramatic animated video.
Within the clip, a cartoon model of himself strolls right into a Drew-branded home, strikes a match, and units the entire thing on fireplace—actually. As flames rise, Justin walks away with spouse Hailey Baldwin Bieber and their son Jack in a stroller.
The trio heads towards a shiny new constructing, and the display flashes the phrase “SKYLRK.”
Bieber has been teasing SKYLRK throughout social media recently, and the fiery cartoon reveal appears to make it official: it’s out with the outdated and in with the probably Rhode-inspired new.
Followers have observed SKYLRK’s emblem appears to be like awfully acquainted, particularly to Hailey’s viral Rhode “Lip Case.”
In response to a supply near Bieber and a few of his Drew Home employees, not everybody’s thrilled in regards to the rebrand.
“The SKYLRK announcement was a slap within the face to all of the individuals who had been working laborious on the subsequent Drew Home launch,” the supply advised PEOPLE.
“Additionally a few of his staff had been affected from the Palisades and Pasadena fires. That video he used to burn the home down was extremely inappropriate and insensitive however that’s who he actually is.”
Whereas SKYLRK’s official launch date remains to be beneath wraps, its Instagram web page is already dwell—although, for now, it is retaining issues mysterious with zero posts.
